The Board of Directors at Quality Foods has asked you to propose an e-commerce strategy for the company. The plan should include ideas for promoting the site, what costs will be involved (actual figures are not required), the security measures to be put in place and how the site will be hosted.

You may use the templates in the Appendix B for this task.

Task guidance

You should make sure that you include:

Introduction

 A brief background to the business including current products and outlets, current website, marketing methods, general customer profile

E-commerce strategy

 Structure of site

 Hosting

 Promotion

 Issues ie. cost, security

Structure

 Customer interface ie. ease of use, display of products, personal details entry, credit card entry, other types of payment, delivery details

 Image

 Style

Hosting

 Choice of ISP

 In house or sub-contracted

Promotion

 Marketing ie. advertising the site, placing in search engines

 Message boards

 Chat rooms

Costs

 Setup

 Maintenance

 Security

 Advertising

 Delivery strategy

 Staff training

Security

 Fraud protection

 Hackers

 Viruses

What to submit

Report

task – Plan an e-commerce strategy